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What Your Dog Needs From You: A Mirror of Your Energy

By Duke Ferguson | January 5, 2026

There’s a truth in dog training that’s often overlooked, yet it’s perhaps the most important lesson we can learn: our dogs are mirrors of our own energy and consistency. A stressed human creates a stressed dog. A distracted human creates a distracted dog. An inconsistent human creates an inconsistent dog. It’s that simple, and that […]

Behavior Is Selfish (And That’s Good News): How to Communicate Clearly and Build Real Habits

By Duke Ferguson | September 10, 2025

I’ll start with a question. Why do you do what you do? And why does your dog do what your dog does? Here’s the simple truth I keep coming back to. Behavior is selfish. Mine. Yours. Your dog’s. That is not negative. It is how we are wired. We move toward what feels good and […]

Why is my dog suddenly reactive or aggresive?

By Sara Bryanton | December 4, 2024

We have a lot of people who book consults at 8-14 months of age saying they are seeing reactivity and aggression for the first time. This can be most often be traced back to natural growth stages, misinterpretations of behavior during puppyhood, and environmental factors. Here’s a summarized analysis and actionable guide for you.  Why […]

Why Solid Recall Can Save Your Dog’s Life: Lessons from a Surprising Blooper

By Duke Ferguson | September 23, 2024

“If you’re going to let your dog off the leash, you better have a solid recall for safety and sanity purposes.” Every dog owner has that moment when their dog suddenly bolts, and in that moment, you realize just how crucial recall training is. This can be the difference between a safe return and a […]

How to Fit a “Dominant Dog Collar” for a Reactive Dog

By Duke Ferguson | August 6, 2024

In this article, I want to show you how to properly fit a dominant dog collar, or what I simply call a slip lead. This type of collar is highly effective for calming reactive dogs, especially those who are leash reactive or tend to freak out around other dogs. It’s a great tool to help […]

Building Confidence in Soft-Mouthed Dogs: A Training Session with Koal

By Duke Ferguson | July 29, 2024

Hey there, it’s Uncle Duke from Unleashed Potential. Today, I want to share an actual training session I had with Koal when he was about a year old. Now,  Koal is  doing great, but he is a soft dog and back then, he struggled with his retrieves. He was hesitant and not very assertive, especially […]

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RSS The Weekly Recall with Duke Ferguson

  • #25. False Beliefs, Real Confidence
    False beliefs don’t show up wearing a villain cape. They show up sounding “smart,” “moral,” and “certain,” and they quietly keep trainers stuck. In this episode, Duke breaks down where false beliefs come from, how they mess with your confidence, and how to challenge them with real evidence. He also tackles the most heated topic […]

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