• Skip to main content
  • Skip to footer
Unleashed Potential
  • Classes
  • UPX
  • Board and Train
  • Day Train Program
  • Find a Trainer
    • Become A Trainer
  • The UPK9 Blog
  • Store

The UPK9 Blog

The Power of Food Rewards in Training

July 8, 2024 By Duke Ferguson Leave a Comment

Training a dog can be both a rewarding and challenging experience. One question that often sparks debate among dog trainers and pet owners alike is: Do you use food in training your dog? The responses are usually divided, with some embracing food as a valuable training tool and others shying away from it, believing it can cause overexcitement or simply doesn’t work for their dog. In this post, we’ll explore the benefits of using food rewards in dog training and introduce you to two powerful reward systems that can transform your training sessions.

My name is Duke Ferguson, and I’ve dedicated my career to professional dog training and high-performance coaching. With nearly four decades of experience, I’ve worked with canine professionals worldwide, guiding them through the intricacies of the NePoPo® system and certified high-performance coaching®.

Why Use Food Rewards?

Using food in dog training is more than just a method; it’s a way to engage, motivate, and build a strong relationship with your dog. Many trainers and pet owners appreciate the engagement and enthusiasm that food rewards bring to training sessions. When used correctly, food can be a powerful tool to enhance learning and make training more enjoyable for both you and your dog.

However, some believe that using food can lead to dependency or that it creates a false sense of obedience. These concerns often stem from misunderstandings about how to effectively incorporate food into training. Let’s address these misconceptions and learn how to use food rewards properly to maximize their benefits.

If you’re not currently using food in your training, then you’re missing out. Big time on productivity and you’re putting too much effort into it. I’m almost going to guarantee that because I got almost four decades of dog training. I’ve been doing this my whole life. I came from the old world. I was anti food.

The Two Reward Systems

In dog training, there are two pri reward systems: indirect rewards and direct rewards. Each system serves a unique purpose and can be tailored to achieve specific training goals.

  1. Indirect Rewards

Indirect rewards are not immediately visible to the dog. This method involves the dog working to hear a click or a release cue before receiving the reward. The food reward is not directly in front of the dog but is instead hidden, perhaps in your pocket or a cupboard. This system mirrors natural hunting behaviors, where animals work to find their food.

Using indirect rewards can create positive energy, increase dopamine levels, and foster heart-and-soul type behaviors where the dog is fully engaged and motivated. It’s particularly effective for building drive and enthusiasm in training. By keeping the reward unpredictable, you maintain the dog’s interest and focus, encouraging them to put forth their best effort.

  1. Direct Rewards

Direct rewards are visible and predictable. The dog knows exactly where the reward is and works directly for it. This method is beneficial for creating calm and stable behaviors. When a dog sees the reward and works towards it, the training becomes more straightforward and focused.

Direct rewards are excellent for teaching new behaviors, particularly in the initial stages. They help in maintaining calmness and stability, especially in distracting environments. This system can also be used for behaviors that require precision and consistency, as it provides clear and immediate feedback to the dog.

How to Make Food Rewards Work

One common issue trainers face is that dogs sometimes refuse food rewards. This can happen for various reasons, such as the dog not being hungry enough or the environment being too distracting. Here are some tips to overcome these challenges and make food rewards effective:

  • Build Ignition: A term NePoPo® trainers often use. It means Ensure your dog is motivated and eager to work for the reward hard enough. This involves creating a bit of hunger and desire. Don’t give food for free in a bowl; instead, use training sessions as opportunities for your dog to earn their food.
  • Be Unpredictable: Especially with indirect rewards, keep the dog guessing. This unpredictability can heighten their interest and engagement in the training process. Quality and quantity unknown. 
  • Phase It In: Start with high rates of reinforcement to build the behavior, then gradually phase out the frequency of rewards. This approach helps to maintain the behavior without constant reinforcement.

Choosing the Right System

The choice between direct and indirect rewards depends on your training goals and the specific behaviors you are working on. For creating calmness and stability, direct predictable rewards are your go-to. For building drive, enthusiasm, and active engagement, indirect rewards are more suitable. Often, a combination of both systems is necessary to achieve a well-rounded and balanced training program.

Conclusion

Food rewards, when used correctly, can significantly enhance your dog training efforts. By understanding and implementing the principles of direct and indirect rewards, you can unleash your dog’s full potential, making training sessions more productive, enjoyable, and effective. Whether you’re a professional trainer or a pet owner, these techniques offer valuable insights into building a strong, positive relationship with your dog.

For more in-depth dog training, 1:1 coaching, and support, join the Unleashed Potential Experience (UPX) community. Together, we can achieve greater clarity, productivity, and success in your dog training journey. Visit Duke Ferguson’s UPX Membership to learn more.

Filed Under: Duke Ferguson

UPX – Unleashed Potential Experience NePoPo® Dog Training Workshops

November 25, 2023 By Duke Ferguson Leave a Comment

UPX – Unleashed Potential Experience NePoPo® Workshops:

A Journey of Resilience and Learning

Hey, fellow dog trainers, aspiring dog trainers and pet dog owners! It’s Duke Ferguson from Unleashed Potential, and I’ve got some exciting news to share with you. Before we dive into the details of the upcoming UPX – Unleashed Potential K9 Experience NePoPo® workshop, let me take a moment to share a personal journey that has shaped the past few months for me and my family.

In a recent video message, I recently revealed the reason behind the pause in our workshops this summer. My wife’s battle with inflammatory breast cancer became a focal point in our lives. The unexpected diagnosis led us to focus on treatments, prompting a temporary pause from offering workshops. Despite the challenges, we’re resilient, optimistic, and ready to embrace what lies ahead.

Now, let’s shift gears and talk about what’s on the horizon for Unleashed Potential. I’m thrilled to announce that I’m actively planning workshops and shadow programs for the remainder of 2023 and throughout 2024. It’s time to fill your calendars with transformative experiences and unleash your potential!

 

The Return of UPX Unleashed Potential Experience Workshops: A Unique Learning Opportunity

As we navigate through this journey, I am gearing up to resume workshops and bring you a unique blend of dog training expertise, coaching insights, and a taste of breathwork. Yes, you read that right – I’m incorporating 9D breathwork into the mix to enhance your overall experience.

What Makes UPX Unleashed Potential Experience Workshops Extraordinary?

Well, aside from being a certified Gold NePoPo® Multiplicator and a well-respected dog trainer with close to thirty years of experience, I’ve delved into the realms of high-performance coaching and certified breathwork facilitator.  The combination has transformed my life and I can’t wait to share it in my workshops.

What to Expect at the UPX – Unleashed Potential K9 NePoPo® Workshops:

  1. NePoPo® Training: Learn more about NePoPo® – the language of modern dog training.
  2. Coaching Insights: As a certified high-performance coach, I’ll share strategies to enhance your professional journey as a dog trainer or pet owner alike.
  3. Breathwork Experience: Explore the transformative benefits of breathwork, a practice that goes beyond traditional training methods.

Boston Seminar: A Homecoming of Sorts

I’m thrilled to kick off this new chapter with a seminar in Boston on December 1st, 2nd, and 3rd. Interestingly, Boston holds a special place in my heart as the location of my first workshop in the United States many years ago. It’s a full-circle moment, and I can’t wait to reconnect with the dog training community in the area.

How Can You Join?

If you’re as excited as I am about these upcoming Unleashed Potential Experience NePoPo® Dog Training workshops, there are two ways to get involved. You can either host a Unleashed Potential K9 workshop in your area or attend in person or via live stream. For more details and to secure your spot, head over to dukeferguson.com/seminars.

Location Details

When:  December 1-3, 2023
Where:
The Happy K-9 Training & Rehabilitation
197 Newbury St, Danvers, MA 01923

 

A Call for Support and Connection

Before I wrap up, I want to express my gratitude for the incredible support we’ve received during these challenging times. Your prayers and well-wishes have been a source of strength for my family and me. As we embark on this journey, I invite you to be a part of it – attend a workshop, join a live stream, and let’s create lasting connections in the world of dog training.

In the spirit of shared learning and resilience, I look forward to serving you and working together at one of the upcoming Unleashed Potential K9 workshops. Thank you for being a part of our community, and I can’t wait to meet you soon!

 

Would you like FREE  puppy training or dog training advice? OR to just learn more about Unleashed Potential Experience – UPX Membership or NePoPo® philosophy of training?

Contact us HERE

This mini-series is not found on YouTube.  Get Access Now  You will love it!

Free dog training videos

 

Filed Under: Duke Ferguson, Seminars

Small Dog Training is Possible!

October 10, 2023 By Duke Ferguson Leave a Comment

small dog training

Training a small dog is possible!

Our Miniature Pinscher Board & Train, Gus, is officially home with his owners after a month full of training! Here is what his owners had to say:

  “It’s day 4 since Gus came home and we have already noticed big differences!

Before going to UPK9 and working with Coach Sara, Gus was very much out of control (not his fault 100 percent ours). He would constantly jump on anyone or anything that moved. Just jumped and barked when anyone came in and hated to walk on leash. Going for a drive was also a nightmare. 

small dog training

  Since being home we noticed how much calmer Gus has been. He loves to train and go for walks with no leash pulling! I can do day to day chores without him needing my attention all the time. He is not constantly trying to jump and get what we are carrying. Before, when I would take him to the vet he thought he could play with every dog. When we went on Thursday for a wellness check he just sat by my side. That in its self amazed me!

small dog training

  He has also become so much more affectionate. Loves to sit with my husband when I’m not in the room. But when Momma comes back he is all my dog. We just woke up from a 2 hour cuddle nap!”

– Owners Jacinta & Ralph

We are loving this update and can’t wait to hear more as Gus and his family flourish together for the years to come! We sure will miss him 🙂

small dog training

 

➡️ Ready to unleash your dogs full potential? Please book your free consult to discuss all your training options with us: Click here

_______________________________________________________________

Click for Free Dog Training Videos

Looking for help with your dog’s training?

Sign-up for our Free Dog Training Mini-Series to get started!

 

Follow

Subscribe

Like

_______________________________________________________________

Would you like your dog to be an off-leash dog? Or looking to explore our other services?

Click here to explore: Dog Training Services

Reactive Dog Training

Filed Under: Testimonials, Uncategorized

Two Ways to Teach the Heel Position

September 11, 2023 By Duke Ferguson Leave a Comment

Two Ways to Teach the Heel Position

Are your walks with your dog friend turning into a tug-of-war match? Have you been yearning for a leash-walking experience that’s smooth, enjoyable, and stress-free? Well, you’re not alone. We’ve all been there, frustrated with our dog’s inability to stay in the heel position. It might be that your dog does not understand the position.  But fear not! In this blog post, we’re going to delve into two ways to teach the heel position to transform your dog’s leash-walking manners and elevate your bonding experience. This is the beginning.

 

 

1. The Two-Step: Dancing into the Heel Position

Imagine your walks with your pup as a synchronized dance, where you lead, and your dog gracefully follows your lead. Duke Ferguson Professional dog trainer and NePoPo® Gold Multiplicator, introduces us to the Two-Step technique, a method that’s perfect for those who are mobile and active. With food or high-value treats, a leash, and a positive attitude you’re ready to take the floor. Don’t forget your favourite song.

The premise is simple yet effective:

Is the Dog Hungry Enough to Lure and Reward: Begin with a hungry and food-motivated dog. Hold a treat in your fist, present it to your dog, and observe if they eagerly come forward for it. This willingness to follow the lure is crucial for success.

Two-Step Technique: With your dog on a loose leash, take a step back with your left leg while keeping your right foot planted. As your dog moves toward you, step forward with your right foot, guiding them into the heel position by your side. It’s like a dance of coordination where you lead, and your dog follows.

Mark and Reward: Utilize a marker word like “break”  or a clicker to release your dog and reward them for achieving the desired position.

Practice and repetition are key. As your dog becomes accustomed to the Two-Step Tango, you’ll witness them eagerly stepping into the heel position, creating a harmonious flow. Soon to be a great walking experience once you begin motion.

Make sure you can lure your dog lure your dog into the heel position mark the desired behaviour by saying "Heel"Release from behaviour by saying "break"

2. Place Board Practice: Tailoring the Heel Position for All Abilities

Not everyone has the same mobility, and Duke Ferguson understands this. For individuals who may have limited mobility, such as those in wheelchairs or with specific physical challenges, the Place Board Perfection technique is a game-changer. It ensures that everyone can participate in shaping & training and bond with their furry companions.

Here’s how it works:

Create a Target: Introduce your dog to a place board. Lure them onto it and encourage them to turn around to face you. This step familiarizes your dog with the target and creates a foundation for the training.

The Turn: With your dog on the place board, guide them into the heel position. This time, you won’t need to step back. Instead, you pivot around the dog, ensuring they are aligned with your leg and in the desired position.

Name the Command: As your dog becomes comfortable with the position on the place board, you can name it using a word like “heel.”

Remember, consistency is key. Practice two ways to teach the heel position techniques daily, dedicating a few minutes to each session, and you’ll witness remarkable progress in your dog’s leash-walking skills.  Once your dog knows where you want it to be it’s much easier to begin the walks.

Bonus Tips for Leash Training Success

Duke Ferguson’s wisdom extends beyond the basic techniques. Here are some additional tips to enhance your leash training journey:

1. Motivation Matters: Keep your dog motivated with the food they love and positive reinforcement for these steps is fine.

2. Phasing Away the Lure: Over time, reduce the reliance on treats while maintaining the desired behavior. The goal is to have your dog follow the heel command even without the lure.

3. Variety Is Key:  Experiment with different positions, such as the right side or going through your legs. NePoPo® training lets you be creative.

Your Journey to Training Excellence Begins Now

As you embark on this exciting journey of mastering the heel position, remember that Timing, consistency, and motivation are your allies. Whether you’re dancing the Two-Step Tango or perfecting the Place Board Position, the ultimate goal is to build a strong bond and communication with your dog so you can enjoy walks together. OR Dancing. 🙂

If you’re hungry for more dog training insights and want to take your skills to the next level, Join our extraordinary community. Duke Ferguson offers a ton of resources through his Unleashed Potential Experience membership (UPX). This community of like-minded individuals is dedicated to personal development through dog training. Not only will you learn to take you dog training skills to the next level but also your life skills.  Duke is not only a pro dog trainer NePoPo® Gold but also a certified high performance coach®.  In UPX join Duke Live for coaching, join challenges and grow with a like minded communuty. Dog training and personal development for humans and dogs.

So, what are you waiting for? It’s time to put on your dancing shoes or create your perfect place and embark on a journey of shaping success. Your dog will thank you for the enriching experience,  Happy training! 🐾

Unleashed Potential Place Boards

BUY NOW Unleashed Potential K9 Place Board

 

Would you like FREE  puppy training or dog training advice? OR to just learn more about Unleashed Potential Experience – UPX Membership or NePoPo® philosophy of training?

Contact us HERE

This mini-series is not found on YouTube.  Get Access Now  You will love it!

Free dog training videos

 

Filed Under: Duke Ferguson, Uncategorized, UPK9 Main Blog

Training Outside with a Reactive Dog

April 19, 2023 By Duke Ferguson Leave a Comment

Do you have trouble training your dog outside? Are you finding great success when training your dog inside or in low-distraction areas but outside they are absorbed by all the distractions?

Our behavioral cases involve working a lot with thresholds. This is a common term in behavior modification work and is a great way to address fear, anxiety, aggression, and stress in your dog.

Threshold means the distance your dog needs to be away from the trigger or stimuli that alerts them where they can notice the trigger but not be upset by it. 

 Dog Training OutisdeDog Training OutisdeDog Training Outisde

The distance required is dictated by the dog. With some dogs, the distance is only a few feet until they feel stressed. For some, it needs to be great distances. We start out at whatever distance is required and slowly shrink it over time. We refer to the times the dog can not contain themselves to be “over the threshold” and the times they can maintain calm they are “under the threshold.”

The reactivity the dog does when over the threshold does not always mean just barking and lunging. There are more signs such as:

  • The dog absolutely can NOT focus on you at all. They just can’t stop staring at the trigger. 
  • Excitement manifests into mouthing, leash biting, and jumping at you.
  • Shutting down and/or pancaking on the ground.
  • Inability to take a treat even though they are normally a food-motivated dog

These are all signs you are over the threshold and need to create more distance in order to get success. Train as far away as you need where the dog will still take food, give you some attention, and can focus and process your commands.

Click here to watch a video example of working with a dog within their threshold.

➡️ Do you have a reactive dog? Looking to unleash their potential? Please book your free consult to discuss all your training options with us: Click here _______________________________________________________________

Click for Free Dog Training Videos

Looking for help with your dog’s training?

Sign-up for our Free Dog Training Mini-Series to get started!

 

Follow

Subscribe

Like

_______________________________________________________________

Would you like your dog to be an off-leash dog? Or looking to explore our other services?

Click here to explore: Dog Training Services

Reactive Dog Training

Filed Under: Uncategorized

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Interim pages omitted …
  • Page 45
  • Go to Next Page »

Footer

RSS The Weekly Recall with Duke Ferguson

  • #39 The Pause Plan for You and Your Dog
    What if the thing triggering you most isn't here to punish you, but to teach you? It's my birthday, 52 years in, 38 of them spent with animals, and the lesson I keep relearning is this: triggers are spotlights. In this episode I get into triggers, trauma, and transformation for you and your dog, and […]

Home | Contact | Find a Dog Trainer | Dog Trainer School | Dog Training | Store | Blog | Privacy Policy


Follow Duke Ferguson on Facebook Follow Duke on YouTube Follow Duke on Instagram


Copyright © 2026 · All Rights Reserved

Unleashed Potential - Stratford, PE, C1B 2W2, Canada
Phone: (902) 367-3647 · Toll Free: (844) 364-3647

Hours of Operation:
Unleashed Potential Main Office:
Monday - Friday: 9am-4pm | Office closed on Saturdays & Sundays
Dog Training & Coaching - By appointment only